Heal for Real is an initiative that has sprung from the year-long partnership between Blood Centers of America (BCA) and Team Liquid, with the aim of increasing awareness of the importance of blood donation and encourages donations amongst 18 – 35-year old people.
Team Liquid recognizes the paramount importance of blood donation, and wants to call on their community to help support this cause.
Please don’t get us wrong: all donations are highly appreciated! Heal for Real focuses on young men, because this group is lagging behind: most donors are women, mostly over 60 years old. This is why we have chosen to focus on this group over other potential donors with Heal for Real. But that doesn’t mean that your donation isn’t appreciated if you don’t belong to this group! It just means you’re ahead of the game.
Heal for Real will launch several incentives and activations throughout the year. Currently, everyone who comes in as a first-time donor at a participating blood center, will receive a limited-edition Team Liquid t-shirt (simply ask after donating!). Existing donors can refer a first-time donor, and will receive a T-shirt also.
You can get your limited-edition T-shirt by becoming a new donor at a participating blood center, or by referring a new donor if you already donate blood yourself. The offer applies to all types of blood donation (i.e. whole blood, double red, platelets, and plasma).
You most definitely can get a T-shirt by bringing in a friend or family member as a new donor! You will then both receive a T-shirt.
You can ask for your T-shirt after donating blood for your first time, and will receive it straight away. If your center currently has no T-shirts on supply, your center will make sure you get one by providing a voucher to redeem later or by mailing one to you when they come in.
Heal for Real is a yearlong initiative. The current limited-edition t-shirts will be available until late August (or until they’ve run out). Other incentives will be launched later on during the campaign: follow your local blood center or keep an eye on this website to stay up to date!
Both BCA and Team Liquid are committed to the cause and their initiative, and no partnerships with other esports organizations are currently being considered.
Heal for Real is an initiative from Blood Centers America (BCA) and Team Liquid. This means that if your area is served by a blood center that is not a BCA member, they will not be part of the Heal for Real initiative, and you therefore sadly cannot get a t-shirt in your area. Also, there are a number of BCA blood centers that for different reason aren’t part of the Heal for Real initiative. Please don’t let this keep you from donating however! Your donation is still very much needed and appreciated.
Commonwealth Transfusion Foundation is a freestanding private foundation dedicated to advancing the art and science of transfusion medicine with a mission of championing excellence in transfusion medicine. It is our hope that, through our mission, we build a stronger community of hospitals, health care providers, and patients.
Blood Centers of America (BCA) is a member-owned organization comprised of over 50 independent blood centers throughout North America, representing nearly 40% of the U.S. blood supply. Along with their core business of providing a substantial portion of U.S. blood supply, other BCA member services include patient blood management, transfusion services, immunohematology testing, therapeutic apheresis and tissue and cord blood banking. In addition, BCA members provide a variety of human blood products, cells and tissues to the therapeutic, diagnostic and cell therapy industries. Learn more at www.bca.coop.
About becoming a donor
You can donate blood if you are at least 18 years old (16 in some states), weigh at least 110 pounds, and are in good health. However, under certain circumstances you may not be allowed to donate, or your blood may be disapproved after donation. You can read more here
Your blood is made up of different components, all of which can be donated. For your first time, we suggest you go for a whole blood donation. Once you arrive for your first appointment, your local blood center can tell you more about the different ways to continue to donate in the future.
No, it is not at all. You will feel a small pinch when the needle is inserted but remember, you are healing for real with your lifesaving donation.
The whole process, for whole blood donation including registration, takes about an hour. The actual donation itself is done in 10 minutes. A platelet donation will take longer, up to two hours in some cases.
Don’t drink alcohol the day you go in to donate blood, and make sure you eat and drink well on the day of donating.
You may feel a little weaker than normal, and it’s important you eat and drink well after your donation, which is why we provide you with a snack and something to drink straight after you’ve donated. You may not want to engage in strenuous activity too soon after your first donation or lift heavy objects. Other than that, you shouldn’t experience any side effects.
About esports / Team Liquid
Esports is an overall term for is competitive multiplayer video gaming, viewed by an audience (either online or live) usually performed for an audience. This can be in established leagues with seasons which echo sports league like the NBA, like Major League Baseball, or in single tournaments that run over the course of one or multiple weeks. Esports covers a wide range of different types of games, such as Multiplayer Online Battle Arena (MOBA) games, sports games, first person shooter games, and even card games. As an Esports is an international industry, esports is estimated to exceed $1B in revenue in 2019.
Team Liquid is one of the oldest and most successful global esports organizations with over 65 athletes competing across 17 distinct games including League of Legends, Dota 2, Counter-Strike: Global Offensive, and Fortnite.
Whilst esports itself does not show direct ties to blood donation, its audience is highly relevant. The esports audience consists largely of young fans, which is the exact group that is lacking in blood donor databases. Hence, Team Liquid has decided to use their reach and tight-knit community to further this cause.